Have you ever wondered where those cool big lenses and signature frame originated from? Maybe you are a little curious as to how aviation shades have gotten so big in recent years?

The shades we know today were first created way back in 1936 by none other than Ray Ban. The reason they are known as “aviator sunglasses” is because they were developed specifically for pilots back in 1936. Pilots needed a good pair of anti glare sunglasses, and Ray Ban’s design satisfied this requirement perfectly.

The design that Ray Ban came up with was actually modeled directly from the goggles being worn by the U.S. military at the time. Since the aviator’s debut, they have remained largely unchanged in design and are still standard issue for military pilots the world over.

Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it. Like it.

Who doesn’t want to keep up the latest fashion trend?Designer sunglasses,as a fashion typical symbol,who doesn’t want to know what is the latest trends of them? You may know there is a constant demand for bigger and bolder looks from celebrities who need to hide their identities in a public place. And the majority that follows the celebrities obviously demands variety in bigger frames and lenses. This is the reason why you’ll see a whole range of retro sunshades from every major brand, like Gucci, Oakley, D&G, and Police. In this regard, aviators have ruled the roost since their launch by Ray Ban in 1930s. Even today, the latest sunglass trends have aviator sunglasses among top 3 most popular styles among style icons.The aficionados range from the lovers of past and futuristic sunglasses

Shield sunglasses that are known for their trademark single-piece lens for both the eyes. The wraparound shield sunshades definitely add to the style, especially if you have a round face. If you are a keen observer of the latest sunglasses trends, you must have noticed the experimentation with different colors and the combination of colors when it comes to lenses. It’s not that the designers are blindly innovating with the colors. The demand for different colored lenses immediately shoots up when a new model is launched in the market.

The craze for retro sunglasses represents the fashion designers getting inspired by the looks and style of 60s and 80s, while the trendier and jazzier models in every style signify the experimentation and innovation from the designers. The latest sunglasses trends points towards the direction of an amalgam of past and modern looks.In order to keep up to the latest sunglasses trends , you must be prepared to spend good sum of money, or if you are an astute style aspirant, replica sunglasses offer both quality and affordability, along with easy availability online.

If you’re tired of the conventional sunglasses shape then here’s one that will challenge your fashion sense. The Moschino Heart Shaped Sunglasses is not an ordinary pair of sunglasses and that’s evident with the shape alone. This may be the reason why material Girl Madonna chose this pair of sunglasses for her Sticky and Sweet concert tour in London.

Getting your hands on the Moschino Heart Shaped Sunglasses will however be quite a challenge as most of the women out there who are following Madonna’s lead are looking for the same pair. Expect the Moschino special edition to come out soon but be there when it becomes available or else you may have to scour the whole of Ebay to get this shape.

On the other hand, if you’re already feeling the economic crunch then use the power of you fingers to look for a similar pair not necessarily with the Moschino brand. But that too, would require some effort.

Looking for new pair sunglasses to beat the sun rays and look stylish? Then, check out the Limited Edition Sunglasses of the season. Yes, we are talking of the new Chloe 2189L Limited Edition Sunglasses. This edition has been released for one limited run and with this collection the all time popular 2189 model has been presented in many appealing designs. Chloe 2189L Limited Edition Sunglasses range features not just innovated designing of the 2189 model but also the sunglasses that featured in the 2010 Chloe campaigns. Grab the stylish Horn brown 2189 sunglasses with a stunning look. If you like black, then go for the simple yet attractive Black 2189 sunglasses from this newly launched Chloe 2189L Limited Edition Sunglasses collection. Paint the town plum wearing the appealing Plum

Pulling double-duty during the course of the day, Rachel Bilson closed out her Fashion's Night Out by attending the Sunglass Hut celebration in New York City on Friday night (September 10).
Held at the Sunglass Hut Flagship shop, the Suno clad former "OC" star looked as happy as can be as she tried on a few new pairs of shades while mingling with fellow guests.  As previously reported by GossipCenter, Miss Bilson was busy earlier in the day launching the sunglass brand's Full Time Fabulous event.

go here to vote now to send Steh to NYC for this dream job!

http://www.fulltimefabulous.com/video/view.aspx?vid=UxMt3WCoJQg

Love the city life? Then a trendy apartment in The Residences at The W NY Downtown is pretty much your ultimate address.

You can expect your new pad to come complete with spectacular views of the Harbor and Manhattan skyline, a 24-hour concierge, state-of-the-art gym, a rooftop lounge and patio to chill out in and an inner city attitude. Oh yeah, and high speed internet connection of course plus, all the creature comforts you’d demand from your HQ.

When your day (or night) is done, you'll have the comfort of knowing you can retire to your posh, fully-furnished Manhattan sanctuary, just moments away from world class restaurants, bars and the best shopping New York has to offer. go here to vote now,,,

http://www.fulltimefabulous.com/video/view.aspx?vid=UxMt3WCoJQg

Sunglasses which are no longer being manufactured, especially sunglasses from the eighties, are the vintage accessories most in demand. The Berlin based company “Vintage-Sunglasses.de” has become a global player during the last years, so the statistics concerning especially the European and US market may be viewed as being representative.

Ray Ban (formerly a brand of the US-optician company Bausch & Lomb) is with a 20 % share of all sold products the definite “No 1” among vintage sunglasses.

Mainly the female clientele defines the lasting and strong demand with regard to vintage models of the famous label Christian Dior. Nearly every fifth pair of vintage sunglasses bought by women is a Dior. The sunglasses-fashion global market leader in the 70’s and 80’s was produced by the company Optyl. Optyl is also the material used in manufacturing the frames. Its main features are extreme longevity and flexibility.

Carrera, with an appr. 10% share of all sold items (including the occasional cooperation-models with the aircraft manufacturer Boeing), definitely belongs to the exclusive circle of customer favorites. The sunglasses of this famous sports-brand are characterized by their light weight, their variety of color and also by their high recognition value.

After nearly 70 days of being trapped in the bowels of the earth, the rescue efforts of 33 Chilean miners have been quite a draw for media outlets around the world. Coverage of the rescue has dominated nearly every news channel. With more than 1,500 journalists from 39 countries having flocked to Chile to witness and record the event, it’s not hard to see why. And due to the fact that the miners have not been exposed to natural light in more than two months, you will be hard pressed to find a media outlet that does not address the challenge they face with readjusting to natural light.

Oakley sunglasses to the rescue.

The U.S. sunglass manufacturer, with three stores in the Chicago area, donated specially designed sunglasses for each miner to wear upon his reemergence. At a value of $180 each for 35 pairs, the donation hardly broke the bank, and the media value of this publicity is unmatched. According to Front Row Analytics in an analysis commissioned by CNBC, the value of publicity is approximately $41 million in TV mentions alone. This doesn’t include the hundreds of thousands of references online, in print and on the radio.

Not bad for an investment of less than $6,500.

Some critics are now questioning whether the donations were genuine charitable donations or an attempt to capitalize on the misfortune of the miners. Because the miners were at risk for permanent damage to their retinas, eye protection was a necessity, not a fashion statement. And because Oakley sunglasses are scientifically engineered -- in this case with Plutonite lenses that filter UV rays to protect the eyes of high-performance individuals -- the donation made perfect sense.

Someone had to protect their eyes -- why couldn’t it be Oakley?

Selfless act or bold marketing move -- it really doesn’t matter. It’s likely that it was a little bit of both. The fact is, Oakley saw a worthwhile opportunity and seized the moment.

That’s creative marketing and publicity at its finest