DAYTONA BEACH, Fla. --Burglars stole hundreds of thousands of dollars worth of sunglasses from Daytona Beach company Costa Del Mar, police said. The haul included many girls eyewear and available to buy sun glasses from this seasons hottest frames.

Police think two or three burglars spent several hours in the company's factory on Mason Avenue on Sunday night. They said the burglars disabled alarms, door key pads, telephones and security cameras.

The president of the local sunglass company, which is the nation's fourth largest sport sunglass manufacturer, spoke off-camera with WESH 2's Claire Metz about the theft.

The company president said his staff of 125 kept business as usual Tuesday, producing the company's big-selling shades. Costa Del Mar sunglasses range in price from $130 to $300.

The burglars may have used a semi tractor-trailer to move the valuable merchandise, police said. The burglars took off with 12 pallets worth of sunglasses.

The stolen merchandise is estimated to cost between $500,000 and $1 million, according to investigators.

The folks at Costa Del Mar are still trying to tally the total loss, but say the stolen sunglasses were specifically for Cabela's Sporting Goods. Police can only speculate where the shady suspects will unload the merchandise.

Police told WESH 2 that another high-end sunglass manufacturer, a competitor of Costa Del Mar in New York, had a similar burglary two weeks ago and lost much of its inventory. It is unclear if the two thefts are related.

Looking for new pair sunglasses to beat the sun rays and look stylish? Then, check out the Limited Edition Sunglasses of the season. Yes, we are talking of the new Chloe 2189L Limited Edition Sunglasses. This edition has been released for one limited run and with this collection the all time popular 2189 model has been presented in many appealing designs. Chloe 2189L Limited Edition Sunglasses range features not just innovated designing of the 2189 model but also the sunglasses that featured in the 2010 Chloe campaigns. Grab the stylish Horn brown 2189 sunglasses with a stunning look. If you like black, then go for the simple yet attractive Black 2189 sunglasses from this newly launched Chloe 2189L Limited Edition Sunglasses collection. Paint the town plum wearing the appealing Plum

Pulling double-duty during the course of the day, Rachel Bilson closed out her Fashion's Night Out by attending the Sunglass Hut celebration in New York City on Friday night (September 10).
Held at the Sunglass Hut Flagship shop, the Suno clad former "OC" star looked as happy as can be as she tried on a few new pairs of shades while mingling with fellow guests.  As previously reported by GossipCenter, Miss Bilson was busy earlier in the day launching the sunglass brand's Full Time Fabulous event.

go here to vote now to send Steh to NYC for this dream job!

http://www.fulltimefabulous.com/video/view.aspx?vid=UxMt3WCoJQg

Love the city life? Then a trendy apartment in The Residences at The W NY Downtown is pretty much your ultimate address.

You can expect your new pad to come complete with spectacular views of the Harbor and Manhattan skyline, a 24-hour concierge, state-of-the-art gym, a rooftop lounge and patio to chill out in and an inner city attitude. Oh yeah, and high speed internet connection of course plus, all the creature comforts you’d demand from your HQ.

When your day (or night) is done, you'll have the comfort of knowing you can retire to your posh, fully-furnished Manhattan sanctuary, just moments away from world class restaurants, bars and the best shopping New York has to offer. go here to vote now,,,

http://www.fulltimefabulous.com/video/view.aspx?vid=UxMt3WCoJQg

After nearly 70 days of being trapped in the bowels of the earth, the rescue efforts of 33 Chilean miners have been quite a draw for media outlets around the world. Coverage of the rescue has dominated nearly every news channel. With more than 1,500 journalists from 39 countries having flocked to Chile to witness and record the event, it’s not hard to see why. And due to the fact that the miners have not been exposed to natural light in more than two months, you will be hard pressed to find a media outlet that does not address the challenge they face with readjusting to natural light.

Oakley sunglasses to the rescue.

The U.S. sunglass manufacturer, with three stores in the Chicago area, donated specially designed sunglasses for each miner to wear upon his reemergence. At a value of $180 each for 35 pairs, the donation hardly broke the bank, and the media value of this publicity is unmatched. According to Front Row Analytics in an analysis commissioned by CNBC, the value of publicity is approximately $41 million in TV mentions alone. This doesn’t include the hundreds of thousands of references online, in print and on the radio.

Not bad for an investment of less than $6,500.

Some critics are now questioning whether the donations were genuine charitable donations or an attempt to capitalize on the misfortune of the miners. Because the miners were at risk for permanent damage to their retinas, eye protection was a necessity, not a fashion statement. And because Oakley sunglasses are scientifically engineered -- in this case with Plutonite lenses that filter UV rays to protect the eyes of high-performance individuals -- the donation made perfect sense.

Someone had to protect their eyes -- why couldn’t it be Oakley?

Selfless act or bold marketing move -- it really doesn’t matter. It’s likely that it was a little bit of both. The fact is, Oakley saw a worthwhile opportunity and seized the moment.

That’s creative marketing and publicity at its finest